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Our Approach
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The Marketing Rapport is distributed on-line to subscribers bi-monthly.

Each issue contains:

  • A current marketing trend article
  • Recent Charleson / TNS Canadian Facts marketing
    opinion poll results from across Canada.
  • Upcoming presentations listings
Five Minute Marketing Blog

Our Approach

Assessment

We base our assessment on your needs in three potential areas:

  1. Research
    During the first meeting we learn about your business and probe for objectives and information desired to assess research needs.
  2. Strategy
    We discuss your current business and marketing strategy, your internal strengths and competitive advantages and assess your competitors and external environment. This preliminary exploration allows us to gain a cursory understanding of your business.
  3. Advertising development
    We learn about your business, look at how you’re currently reaching your customers, discuss your objectives and get a preliminary feel for potential creative and media choices.

Proposal

Following the initial consultation we present you with a detailed project proposal and estimate. We invest time in this phase in order to provide potential clients with an in depth understanding of what will be done, the time frame, the expected outcome and an accurate cost estimate.

Execution

Following the acceptance of a proposal we work closely with you to execute the project on time and on budget. We strive to ensure this process in an inclusive, positive experience by which we’ll achieve your business and project objectives.

Results

We are results oriented and are certain that our research, recommendations and strategy will help drive business and increase your organizations effectiveness. Customer satisfaction, increased sales, market and customer share are indicators we are driven by.