Articles

2010

Jan 4 - 10, 2010
Mobile media - the new frontier

2009

December 8 - 14, 2009
Marketing's new digital realities

October 27 - November 2, 2009
Social media: marketing's latest disruptive force

September 22-28, 2009
Backlash over big business giving rise to renegade and everyman brands

August 11-17, 2009
Harnessing social networks to generate word of mouth and word of mouse

May 11-17, 2009
Slowing down to take a look - Canadian consumers better off than neighbours south of the border

April 28-May 4, 2009
Digital and traditional media adopting branded video search links to extend marketing reach

Feb 10 - 16, 2009
Let the digital marketing games begin

January 6 - 12, 2009
Retail service stumbles: online beats being in line

2008

Nov 24 - Dec 1, 2008
Sins, staples and small pleasures on consumer wish lists

October 21-27, 2008
Big ideas about thinking small in an era of consumer uncertainty

Sept 30 -Oct 6, 2008
That consumer green shift is no marketplace flash in the pan

July 1 - 7, 2008
Nintendo tackles motherhood marketing issue with healthy Wii Fit

May 13 - 19, 2008
Lululemon’s mansy joke missed the marketing mark

April 8 - 14, 2008
Marketing budgets not keeping up with digital media consumption

March 11 - 17, 2008
Proliferation of DVRs poses huge challenges for television advertisers

February 5 - 11, 2008
Credit card call highlights consumer vulnerability

Issue 950
January 8 -14, 2008
Time to take stock of the present and plan for the future

2007

Issue 944
November 27 - December 3, 2007
Marketing financial services offers host of 21st century opportunities

Issue 931
October 16-23, 2007
Al Gore’s truth hits home

Issue 936
October 2-8, 2007
How to give your brand an enduring competitive advantage

Issue 930
August 21, 2007
“Why social and environmental responsibility now matter” Business in Vancouver

Issue 925
July 17, 2007
“New ad campaign keeps Vancity well ahead of the enviro-pack” Business in Vancouver

Issue 921
June 19, 2007
“Youtube and other new media are rewriting marketing’s rulebook” Business in Vancouver

Issue 915
May 8 - 14 2007
Mobile media set to spark the next marketing gold rush

Issue 906
March 5 - 12 2007
The Environmental tipping point

Issue 902
February 19-26, 2007
The internet is the new primetime

Issue 900
January 28- February 4, 2007
Marketing to baby boomer women

The Toronto Star
Aug 8, 2007
“Corporations discover their social conscience”

Strategy Magazine
May, 2007
“Brands that give back get back”

BCAMA Marketline Magazine
Spring, 2007
“Social strategy and your brand”

BCAMA Marketline Magazine
Spring, 2007
“Connecting with baby boomer women” BCAMA Marketline Magazine

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2006

Issue 895
December 19-25, 2006
Creating media buzz about business can pay dividends

Issue 891
November 21-27, 2006
Great brands make great emotional connections with their customers

Issue 887
October 24-30, 2006
Survey shows that you need a social strategy for your brand

Issue 883
September 26 – October 2, 2006
Why you need to create a personal marketing plan

Issue 878
August 22-28, 2006
Selling ethics and advertising can build better communities

Issue 872
July 17-24, 2006
E-marketing opportunities continue to multiply in the brave new online world

Issue 866
May 30 – June 5, 2006
Social Responsibility advertising trend riding on the wings of Dove

Issue 862
May 2-8, 2006
Sales Lessons from the long winding road

Issue 858
April 3-10, 2006
Product placement now interwoven in the fabric of media marketing

Issue 854
March 7-13, 2006
Reaching men through marketing to women

Issue 850
Feb 7-13, 2006
Poll surveys consumer views on income and debt

Issue 847
January 10 - 16, 2006
The 7 habits of successful marketers

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2005

Issue 843
December 20 - 26, 2005
In the modern marketplace, time is the new currency

Issue 839
November 15 - 21, 2005
Playing the value game is vital in new shift-to-thrift ear

Issue 835
October 18 - 24, 2005
“Marketer of the Year”: Vancity offers a case study in
effective marketing

Issue 831
September 20 - 26, 2005
Baby boomers are leading the shift to thrift trend

Issue 827
August 24 - 30, 2005
Speak up: it could be your best marketing move

Issue 823
July 26 - August 1, 2005
If you’re not marketing to women, you’re missing a big
part of the market

Issue 819
June 28 - July 4, 2005
Former high-flying Air Canada hits new market low

Issue 815
May 31 - June 7, 2005
A brand is more than an identity; it’s a promise to deliver
a positive experience

Issue 811
May 3 - 9, 2005
Gauging the Lower Mainland’s appetite for a daily Dose

Issue 807
April 5 - 11, 2005
Time is your customers most valued currency

Issue 803
March 8 - 14, 2005
Companies fight to keep their baby boomer base and
remain relevant to young consumers.

Issue 799
Feb 15-22, 2005
Brand building Lululemon style

Issue 794
Jan 11-18, 2005
Savvy marketers know how to sell to women

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2004

Issue 790
Dec 14-21, 2004
SFU, GM get good mileage out of business project

Issue 786
Nov 16-23, 2004
Marketing plans need to pay attention to Vancouver's growing Asian immigrant component

Issue 782
Oct 26-Nov 1, 2004
Full sale: marketing's seafaring similarities

Issue 776
Sept 21-27, 2004
A customer who complains can be a business owner's best friend

Issue 774
Aug 24-31, 2004
For success stories starting on the ground floor, ready your elevator pitch

Issue 770
July 27-Aug 2, 2004
Good advertising means knowing your target and choosing your medium

Issue 766
June 29-July 5, 2004
Five key social trends

Issue 762
June 1-7, 2004
Successful businesspeople have common traits and behaviours

Issue 758
May 4-11, 2004
Business tips on living in a post-materialism world

Issue 754
April 6-13, 2004
Brand building 101

Issue 750
March 9-16, 2004
Savvy retailers are learning to navigate Venus and Mars

Issue 746
February 10-16, 2004
Cypress hits Games Gold with positioning and marketing

Issue 742
January 13-19, 2004
Are you really ready to advertise?

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2003

Issue 738
December 16-22, 2003
Privacy legislation raises public Issues for business

Issue 734
November 18-25, 2003
Stress-busting ideas pay off for Starbucks, Bose
and your business

Issue 730
October 21-27, 2003
Proper positioning is essential for sales success

Issue 726
September 23-29, 2003
Westjet soars on its price-leading strategy

Issue 722
August 26-September 1, 2003
Simple sales tips from a successful five-year-old

Issue 718
July 29-August 4, 2003
Four 'currencies' add up to better business results

Issue 714
July 1-7, 2003
Principles important to successful marketing strategy

Issue 706
May 6-12, 2003
Successful companies define core, supporting strategies

Issue 701
April 1-7 2003
Customers really do know best, so talk to them!

Issue 698
March 11-17, 2003
Lower Mainland companies use environmental scanning to keep a step ahead

Issue 694
February 11-17 2003
Staying on top of business trends helps the bottom line

Issue 690
January 14-20 2003
Competitive intelligence builds base for business-winning strategy

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2002

Issue 683
November 26-December 2, 2002
Identify and hone your competitive advantage