| 2016 |
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Issue CBC Radio One: The 180 (interview & article) - Nov 10, 2016
Can’t believe Trump won? Get out of your social media bubble
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Issue Huffington Post - Nov 2, 2016
Biased Election Coverage and Consumption Will Have Consequences
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Issue Huffington Post - Sept 26, 2016
Great brands always have a shared story
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Issue Huffington Post - June 6, 2016
You’re being judged. You just don’t know it.
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Issue Vancouver Sun: April 29, 2016
Travelling with your teen: Memories to last a lifetime
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Issue Huffington Post - Mar 28, 2016
5 Lessons in Managing Negative Publicity: Coors Light skiing out of bounds campaign
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| 2015 |
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Issue Huffington Post - Dec 18, 2015
How WestJet Earned Authenticity In A Jaded Airline Space
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Issue Huffington Post - Nov 19, 2015
Is Canada Ready For Marijuana Marketing And Stylish Dispensaries?
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Issue Huffington Post - Oct 2, 2015
Drive Thru Rookies + 10 lessons on going viral
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Issue Huffington Post - Aug 18, 2015
Is Your Business a Slave to Social Media?
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Issue Huffington Post - July 11, 2015
10 Reasons Why #DeadRacoonTO Became a National News Story
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Issue Huffington Post - June 18, 2015
Air Canada Should Innovate Instead of Charging Baggage fees
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Issue Business in Vancouver Jan 19, 2015
Top 10 Online Marketing Trends for 2015
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| 2014 |
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Issue Business in Vancouver Nov 21, 2014
Using content marketing to become a media mogul
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Issue Business in Vancouver Nov 7, 2014
Relationship Selling: Understanding courtship & the use of social media
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Issue Business in Vancouver March 12, 2014
Marketing to increase sales: Tap the power of one to plug into the power of many
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| 2013 |
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Issue Business in Vancouver - August 13, 2013
Overexposed and overshared: Going private in public & the new desire to disconnect
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| 2012 |
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Issue December 4, 2012
Treasure Hunter’s tale provides valuable business lessons
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Issue November 27, 2012
Making a case for social media
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Issue September 4, 2012
Winning campaigns exploit the chemistry of great storytelling
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Issue July 2012
The machiavellian Mad Men have left the building
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Issue April 23, 2012
Measuring major marketing mishaps in the new social media milieu
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Issue April 2012
Big, battered, bruised & back for more: Learning from social media mistakes of big global brands
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Issue February 2012
Are you willing to bet against Google?
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| 2011 |
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Issue December 2011
Winning over purchasers with a purse
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Issue September 2011
What Apple has taught us about great marketing
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Issue July 2011
Making a case for social media
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Issue April 2011
The web grows up
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Issue March 2011
The new loyalty loop marketing model
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Issue February 2011
Marketing strategies for 2011
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Issue January 2011
The SHEconomy and the economic influence of women
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| 2010 |
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Issue December 2010
Do you risk being unsocial with your use of social media?
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Issue Nov2-9, 2010
Measuring the impact of the tablet
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Issue
Ready, Aim, Fire: Too many companies not hitting marketing targets
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Issue August 24-30, 2010
Vital viral marketing tips for fun and profit
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Issue May 18 - 24, 2010
More marketing wins for post-Olympic Canada
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Issue May 11 - 17, 2010
Your company needs to know who’s consuming media on either side of he 35 divide
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Issue Feb 23 - March 1, 2010
Marketing faces a year of major changes in 2010
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Issue Jan 4 - 10, 2010
Mobile media – the new frontier
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| 2009 |
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Issue December 8 - 14, 2009
Marketing’s new digital realities
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Issue October 27 - November 2, 2009
Social media: marketing’s latest disruptive force
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Issue September 22-28, 2009
Backlash over big business giving rise to renegade and everyman brands
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Issue August 11-17, 2009
Harnessing social networks to generate word of mouth and word of mouse
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Issue May 11-17, 2009
Slowing down to take a look – Canadian consumers better off than neighbours south of the border
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Issue April 28-May 4, 2009
Digital and traditional media adopting branded video search links to extend marketing reach
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Issue Feb 10 - 16, 2009
Let the digital marketing games begin
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Issue January 6 - 12, 2009
Retail service stumbles: online beats being in line
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| 2008 |
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Issue Nov 24 - Dec 1, 2008
Sins, staples and small pleasures on consumer wish lists
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Issue October 21-27, 2008
Big ideas about thinking small in an era of consumer uncertainty
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Issue Sept 30 -Oct 6, 2008
That consumer green shift is no marketplace flash in the pan
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Issue July 1 - 7, 2008
Nintendo tackles motherhood marketing issue with healthy Wii Fit
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Issue May 13 - 19, 2008
Lululemon’s mansy joke missed the marketing mark
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Issue April 8 - 14, 2008
Marketing budgets not keeping up with digital media consumption
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Issue March 11 - 17, 2008
Proliferation of DVRs poses huge challenges for television advertisers
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Issue February 5 - 11, 2008
Credit card call highlights consumer vulnerability
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Issue January 8 -14, 2008
Time to take stock of the present and plan for the future
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| 2007 |
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Issue November 27 - December 3, 2007
Marketing financial services offers host of 21st century opportunities
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Issue October 16-23, 2007
Al Gore’s truth hits home
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Issue October 2-8, 2007
How to give your brand an enduring competitive advantage
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Issue August 21, 2007
“Why social and environmental responsibility now matter” Business in Vancouver
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Issue Aug 8, 2007
“Corporations discover their social conscience” – Toronto Star
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Issue July 17, 2007
“New ad campaign keeps Vancity well ahead of the enviro-pack” Business in Vancouver
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Issue June 19, 2007
“Youtube and other new media are rewriting marketing’s rulebook” Business in Vancouver
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Issue May 8 - 14 2007
Mobile media set to spark the next marketing gold rush
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Issue May, 2007
“Brands that give back get back” – Strategy Magazine
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Issue Spring, 2007
“Social strategy and your brand” – BCAMA Marketline
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Issue Spring, 2007
“Connecting with baby boomer women” BCAMA Marketline Magazine
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Issue March 5 - 12 2007
The Environmental tipping point
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Issue February 19-26, 2007
The internet is the new primetime
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Issue January 28- February 4, 2007
Marketing to baby boomer women
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| 2006 |
|---|
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Issue December 19-25, 2006
Creating media buzz about business can pay dividends
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Issue November 21-27, 2006
Great brands make great emotional connections with their customers
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Issue October 24-30, 2006
Survey shows that you need a social strategy for your brand
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Issue September 26 – October 2, 2006
Why you need to create a personal marketing plan
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Issue August 22-28, 2006
Selling ethics and advertising can build better communities
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Issue July 17-24, 2006
E-marketing opportunities continue to multiply in the brave new online world
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Issue May 30 – June 5, 2006
Social Responsibility advertising trend riding on the wings of Dove
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Issue May 2-8, 2006
Sales Lessons from the long winding road
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Issue April 3-10, 2006
Product placement now interwoven in the fabric of media marketing
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Issue March 7-13, 2006
Reaching men through marketing to women
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Issue Feb 7-13, 2006
Poll surveys consumer views on income and debt
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Issue January 10 - 16, 2006
The 7 habits of successful marketers
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| 2005 |
|---|
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Issue December 20 - 26, 2005
In the modern marketplace, time is the new currency
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Issue November 15 - 21, 2005
Playing the value game is vital in new shift-to-thrift ear
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Issue October 18 - 24, 2005
“Marketer of the Year”: Vancity offers a case study in effective marketing
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Issue September 20 - 26, 2005
Baby boomers are leading the shift to thrift trend
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Issue August 24 - 30, 2005
Speak up: it could be your best marketing move
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Issue July 26 - August 1, 2005
If you’re not marketing to women, you’re missing a big part of the market
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Issue June 28 - July 4, 2005
Former high-flying Air Canada hits new market low
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Issue May 31 - June 7, 2005
A brand is more than an identity; it’s a promise to deliver a positive experience
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Issue May 3 - 9, 2005
Gauging the Lower Mainland’s appetite for a daily Dose
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Issue April 5 - 11, 2005
Time is your customers most valued currency
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Issue March 8 - 14, 2005
Companies fight to keep their baby boomer base and remain relevant to young consumers.
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Issue Feb 15-22, 2005
Brand building Lululemon style
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Issue Jan 11-18, 2005
Savvy marketers know how to sell to women
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| 2004 |
|---|
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Issue Dec 14-21, 2004
SFU, GM get good mileage out of business project
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Issue Nov 16-23, 2004
Marketing plans need to pay attention to Vancouver’s growing Asian immigrant component
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Issue Oct 26-Nov 1, 2004
Full sale: marketing’s seafaring similarities
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Issue Sept 21-27, 2004
A customer who complains can be a business owner’s best friend
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Issue Aug 24-31, 2004
For success stories starting on the ground floor, ready your elevator pitch
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Issue July 27-Aug 2, 2004
Good advertising means knowing your target and choosing your medium
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Issue June 29-July 5, 2004
Five key social trends
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Issue June 1-7, 2004
Successful businesspeople have common traits and behaviours
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Issue May 4-11, 2004
Business tips on living in a post-materialism world
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Issue April 6-13, 2004
Brand building 101
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Issue March 9-16, 2004
Savvy retailers are learning to navigate Venus and Mars
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Issue February 10-16, 2004
Cypress hits Games Gold with positioning and marketing
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Issue January 13-19, 2004
Are you really ready to advertise?
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| 2003 |
|---|
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Issue December 16-22, 2003
Privacy legislation raises public Issues for business
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Issue November 18-25, 2003
Stress-busting ideas pay off for Starbucks, Bose and your business
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Issue October 21-27, 2003
Proper positioning is essential for sales success
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Issue September 23-29, 2003
Westjet soars on its price-leading strategy
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Issue August 26-September 1, 2003
Simple sales tips from a successful five-year-old
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Issue July 29-August 4, 2003
Four ‘currencies’ add up to better business results
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Issue July 1-7, 2003
Principles important to successful marketing strategy
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Issue May 6-12, 2003
Successful companies define core, supporting strategies
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Issue April 1-7 2003
Customers really do know best, so talk to them!
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Issue March 11-17, 2003
Lower Mainland companies use environmental scanning to keep a step ahead
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Issue February 11-17 2003
Staying on top of business trends helps the bottom line
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Issue January 14-20 2003
Competitive intelligence builds base for business-winning strategy
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| 2002 |
|---|
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Issue November 26-December 2, 2002
Identify and hone your competitive advantage
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