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2016
Issue CBC Radio One: The 180 (interview & article) - Nov 10, 2016 Can’t believe Trump won? Get out of your social media bubble
Issue Huffington Post - Nov 2, 2016 Biased Election Coverage and Consumption Will Have Consequences
Issue Huffington Post - Sept 26, 2016 Great brands always have a shared story
Issue Huffington Post - June 6, 2016 You’re being judged. You just don’t know it.
Issue Vancouver Sun: April 29, 2016 Travelling with your teen: Memories to last a lifetime
Issue Huffington Post - Mar 28, 2016 5 Lessons in Managing Negative Publicity: Coors Light skiing out of bounds campaign
2015
Issue Huffington Post - Dec 18, 2015 How WestJet Earned Authenticity In A Jaded Airline Space
Issue Huffington Post - Nov 19, 2015 Is Canada Ready For Marijuana Marketing And Stylish Dispensaries?
Issue Huffington Post - Oct 2, 2015 Drive Thru Rookies + 10 lessons on going viral
Issue Huffington Post - Aug 18, 2015 Is Your Business a Slave to Social Media?
Issue Huffington Post - July 11, 2015 10 Reasons Why #DeadRacoonTO Became a National News Story
Issue Huffington Post - June 18, 2015 Air Canada Should Innovate Instead of Charging Baggage fees
Issue Business in Vancouver Jan 19, 2015 Top 10 Online Marketing Trends for 2015
2014
Issue Business in Vancouver Nov 21, 2014 Using content marketing to become a media mogul
Issue Business in Vancouver Nov 7, 2014 Relationship Selling: Understanding courtship & the use of social media
Issue Business in Vancouver March 12, 2014 Marketing to increase sales: Tap the power of one to plug into the power of many
2013
Issue Business in Vancouver - August 13, 2013 Overexposed and overshared: Going private in public & the new desire to disconnect
2012
Issue December 4, 2012 Treasure Hunter’s tale provides valuable business lessons
Issue November 27, 2012 Making a case for social media
Issue September 4, 2012 Winning campaigns exploit the chemistry of great storytelling
Issue July 2012 The machiavellian Mad Men have left the building
Issue April 23, 2012 Measuring major marketing mishaps in the new social media milieu
Issue April 2012 Big, battered, bruised & back for more: Learning from social media mistakes of big global brands
Issue February 2012 Are you willing to bet against Google?
2011
Issue December 2011 Winning over purchasers with a purse
Issue September 2011 What Apple has taught us about great marketing
Issue July 2011 Making a case for social media
Issue April 2011 The web grows up
Issue March 2011 The new loyalty loop marketing model
Issue February 2011 Marketing strategies for 2011
Issue January 2011 The SHEconomy and the economic influence of women
2010
Issue December 2010 Do you risk being unsocial with your use of social media?
Issue Nov2-9, 2010 Measuring the impact of the tablet
Issue Ready, Aim, Fire: Too many companies not hitting marketing targets
Issue August 24-30, 2010 Vital viral marketing tips for fun and profit
Issue May 18 - 24, 2010 More marketing wins for post-Olympic Canada
Issue May 11 - 17, 2010 Your company needs to know who’s consuming media on either side of he 35 divide
Issue Feb 23 - March 1, 2010 Marketing faces a year of major changes in 2010
Issue Jan 4 - 10, 2010 Mobile media – the new frontier
2009
Issue December 8 - 14, 2009 Marketing’s new digital realities
Issue October 27 - November 2, 2009 Social media: marketing’s latest disruptive force
Issue September 22-28, 2009 Backlash over big business giving rise to renegade and everyman brands
Issue August 11-17, 2009 Harnessing social networks to generate word of mouth and word of mouse
Issue May 11-17, 2009 Slowing down to take a look – Canadian consumers better off than neighbours south of the border
Issue April 28-May 4, 2009 Digital and traditional media adopting branded video search links to extend marketing reach
Issue Feb 10 - 16, 2009 Let the digital marketing games begin
Issue January 6 - 12, 2009 Retail service stumbles: online beats being in line
2008
Issue Nov 24 - Dec 1, 2008 Sins, staples and small pleasures on consumer wish lists
Issue October 21-27, 2008 Big ideas about thinking small in an era of consumer uncertainty
Issue Sept 30 -Oct 6, 2008 That consumer green shift is no marketplace flash in the pan
Issue July 1 - 7, 2008 Nintendo tackles motherhood marketing issue with healthy Wii Fit
Issue May 13 - 19, 2008 Lululemon’s mansy joke missed the marketing mark
Issue April 8 - 14, 2008 Marketing budgets not keeping up with digital media consumption
Issue March 11 - 17, 2008 Proliferation of DVRs poses huge challenges for television advertisers
Issue February 5 - 11, 2008 Credit card call highlights consumer vulnerability
Issue January 8 -14, 2008 Time to take stock of the present and plan for the future
2007
Issue November 27 - December 3, 2007 Marketing financial services offers host of 21st century opportunities
Issue October 16-23, 2007 Al Gore’s truth hits home
Issue October 2-8, 2007 How to give your brand an enduring competitive advantage
Issue August 21, 2007 “Why social and environmental responsibility now matter” Business in Vancouver
Issue Aug 8, 2007 “Corporations discover their social conscience” – Toronto Star
Issue July 17, 2007 “New ad campaign keeps Vancity well ahead of the enviro-pack” Business in Vancouver
Issue June 19, 2007 “Youtube and other new media are rewriting marketing’s rulebook” Business in Vancouver
Issue May 8 - 14 2007 Mobile media set to spark the next marketing gold rush
Issue May, 2007 “Brands that give back get back” – Strategy Magazine
Issue Spring, 2007 “Social strategy and your brand” – BCAMA Marketline
Issue Spring, 2007 “Connecting with baby boomer women” BCAMA Marketline Magazine
Issue March 5 - 12 2007 The Environmental tipping point
Issue February 19-26, 2007 The internet is the new primetime
Issue January 28- February 4, 2007 Marketing to baby boomer women
2006
Issue December 19-25, 2006 Creating media buzz about business can pay dividends
Issue November 21-27, 2006 Great brands make great emotional connections with their customers
Issue October 24-30, 2006 Survey shows that you need a social strategy for your brand
Issue September 26 – October 2, 2006 Why you need to create a personal marketing plan
Issue August 22-28, 2006 Selling ethics and advertising can build better communities
Issue July 17-24, 2006 E-marketing opportunities continue to multiply in the brave new online world
Issue May 30 – June 5, 2006 Social Responsibility advertising trend riding on the wings of Dove
Issue May 2-8, 2006 Sales Lessons from the long winding road
Issue April 3-10, 2006 Product placement now interwoven in the fabric of media marketing
Issue March 7-13, 2006 Reaching men through marketing to women
Issue Feb 7-13, 2006 Poll surveys consumer views on income and debt
Issue January 10 - 16, 2006 The 7 habits of successful marketers
2005
Issue December 20 - 26, 2005 In the modern marketplace, time is the new currency
Issue November 15 - 21, 2005 Playing the value game is vital in new shift-to-thrift ear
Issue October 18 - 24, 2005 “Marketer of the Year”: Vancity offers a case study in effective marketing
Issue September 20 - 26, 2005 Baby boomers are leading the shift to thrift trend
Issue August 24 - 30, 2005 Speak up: it could be your best marketing move
Issue July 26 - August 1, 2005 If you’re not marketing to women, you’re missing a big part of the market
Issue June 28 - July 4, 2005 Former high-flying Air Canada hits new market low
Issue May 31 - June 7, 2005 A brand is more than an identity; it’s a promise to deliver a positive experience
Issue May 3 - 9, 2005 Gauging the Lower Mainland’s appetite for a daily Dose
Issue April 5 - 11, 2005 Time is your customers most valued currency
Issue March 8 - 14, 2005 Companies fight to keep their baby boomer base and remain relevant to young consumers.
Issue Feb 15-22, 2005 Brand building Lululemon style
Issue Jan 11-18, 2005 Savvy marketers know how to sell to women
2004
Issue Dec 14-21, 2004 SFU, GM get good mileage out of business project
Issue Nov 16-23, 2004 Marketing plans need to pay attention to Vancouver’s growing Asian immigrant component
Issue Oct 26-Nov 1, 2004 Full sale: marketing’s seafaring similarities
Issue Sept 21-27, 2004 A customer who complains can be a business owner’s best friend
Issue Aug 24-31, 2004 For success stories starting on the ground floor, ready your elevator pitch
Issue July 27-Aug 2, 2004 Good advertising means knowing your target and choosing your medium
Issue June 29-July 5, 2004 Five key social trends
Issue June 1-7, 2004 Successful businesspeople have common traits and behaviours
Issue May 4-11, 2004 Business tips on living in a post-materialism world
Issue April 6-13, 2004 Brand building 101
Issue March 9-16, 2004 Savvy retailers are learning to navigate Venus and Mars
Issue February 10-16, 2004 Cypress hits Games Gold with positioning and marketing
Issue January 13-19, 2004 Are you really ready to advertise?
2003
Issue December 16-22, 2003 Privacy legislation raises public Issues for business
Issue November 18-25, 2003 Stress-busting ideas pay off for Starbucks, Bose and your business
Issue October 21-27, 2003 Proper positioning is essential for sales success
Issue September 23-29, 2003 Westjet soars on its price-leading strategy
Issue August 26-September 1, 2003 Simple sales tips from a successful five-year-old
Issue July 29-August 4, 2003 Four ‘currencies’ add up to better business results
Issue July 1-7, 2003 Principles important to successful marketing strategy
Issue May 6-12, 2003 Successful companies define core, supporting strategies
Issue April 1-7 2003 Customers really do know best, so talk to them!
Issue March 11-17, 2003 Lower Mainland companies use environmental scanning to keep a step ahead
Issue February 11-17 2003 Staying on top of business trends helps the bottom line
Issue January 14-20 2003 Competitive intelligence builds base for business-winning strategy
2002
Issue November 26-December 2, 2002 Identify and hone your competitive advantage