Topics

1. From Mars to Venus: Gender Intelligent Marketing to Women

Women buy or influence the purchase of 85% or more of what is sold. Yet a recent Canadian survey revealed that women’s satisfaction level with many industries is well below 50%. Why? Come find out in this fun and informative presentation. Based on research, personal experience and interviews with both industry experts and women on the streets of Vancouver, Mary will show you the top 10 things you need to know to reach this very important consumer group. Of interest to marketers, brand managers, advertisers and business owners, this presentation will look at advertising and business examples – and give you insights you can put to work immediately. Get to know your female consumer because research shows that when you market intelligently to women, you also sell more to men.

2. Effective Advertising: Use Your Precious Budget Wisely

Small independent businesses and organizations face a unique challenge: how to use limited advertising funds in an effective manner. Advertising isn’t cheap and with ever increasing options available, many small businesses spend what little budget they have on ineffective media choices.This presentation addresses your marketing plan, creative strategy and takes an in depth look at media choices and shows you how to set objectives and use your funds wisely. Options for print, radio, TV, directories, direct mail, e-marketing and public relations will be explored with emphasis on small business needs and local examples. Learn how to measure effectiveness and creatively think of cheap and effective gorilla marketing techniques for your business and industry.

3. Delivering on Your Brand Promise: Making the Emotional Connection with your Customers

Great brands understand that it’s all about delivering a memorable experience, making an emotional connection with customers, and being absolutely driven by how they make their customers feel. They deliver on their brand promise. A distinctive position in the marketplace with an emphasis on functional benefits wins customers, but focusing on the emotional benefits can make a good brand great, and keep those customers for life. This presentation features case studies from west coast founded brands Vancity, Mountain Equipment Coop (MEC), and Lululemon. It also addresses the social strategy of these brands as a core of their brand promise and emotional connection.

4. Brands Giving Back: Why it’s Good Business to Do Good

This presentation looks at the growing importance of social strategy in marketing. Social strategy is all about building trust based on shared values with your customers, giving back and making the emotional connection. It features primary research on the topic contracted for Charleson Communications through Pollara, Canada’s largest polling firm as well as countless business examples demonstrating how social strategy makes good business sense.  Profiting with conscience has never been so important!

5. E-marketing: Innovation and Opportunities

The internet as a medium for marketing promised to revolutionize the way we reach customers. After some initial missteps, largely caused by applying the old rules to a new game, we have emerged into an exciting era of possibilities. What seemed a futuristic forecast at best only a short time ago is now coming to fruition. The internet is the new prime time. This presentation looks at ways to use this medium effectively and features numerous case studies of how innovation is delivering results.

If you are interested in booking one of these presentations, or having a talk tailored for your organization, contact us for details.