Topics

1. 5-Minute Marketing: Tips, trends and takeaways for the time starved.

Whether you are a entrepreneur, come from a small business or corporate background, Mary makes a complex subject simple. Pithy, often irreverent, but never short on actionable detail, information is presented in a compelling and memorable way; through storytelling, research, and in short segments on a variety of marketing topics. Mary looks at trends, opportunities, and what industry leaders are doing, and gives you actionable marketing advice you can put to work right away to boost your business growth. You will learn:

• Why social media is so important and how to embrace and not fear the consumer controlling your message
• How to use both digital media and traditional media for a winning combination
• Why social responsibility is a trend not a fad
• How increasingly marketing well to women will also help you sell more to men

2. From Mars to Venus: Gender Intelligent Marketing to Women

Women buy or influence the purchase of 85% or more of what is sold. Yet a recent Canadian survey revealed that women’s satisfaction level with many industries is well below 50%. Why? Come find out in this fun and informative presentation. Based on research, personal experience and interviews with both industry experts and women on the streets of Vancouver, Mary will show you the top 10 things you need to know to reach this very important consumer group. Of interest to marketers, brand managers, advertisers and business owners, this presentation will look at advertising and business examples – and give you insights you can put to work immediately. Get to know your female consumer because research shows that when you market intelligently to women, you also sell more to men.

 

If you are interested in booking one of these presentations, or having a talk tailored for your organization, contact us for details.