Services
Charleson Communications is a professional marketing consulting company with specialization in these areas of services.
Research
Whether you need a customer intercept survey, a publication readership study , a customer satisfaction study, advertising effectiveness study, focus group or a market and financial analysis, our research is results focused.
Strategy
We develop strategies for strategic business units, markets, products, pricing, distribution and promotions. Our recommendations are based on an assessment of your competition, the customer and the business environment. We conduct a SWOT (strengths, weaknesses, opportunities and threats) analysis, internal and external analysis and then formulate a strategy based on the results. Charleson Communications is uniquely positioned to offer primary market research services on which much of the strategy development is frequently based.
Advertising Development
Think of us as a “mini-marketing department for hire”. We work with numerous retail clients who require a dedicated advertising department but do not have the means or desire to house one themselves or hire a full service ad agency. Our expertise in research and strategy development helps keeps advertising focused and measurable. We offer advertising development for print media, direct mail, point of purchase and display, TV and radio broadcast media.
