Research
We specialize in the following areas of research:
- customer intercept surveys
- mystery shopping studies
- readership surveys
- advertising effectiveness studies
- market feasibility research and analysis
- primary and secondary data analysis
- competitive intelligence
- focus groups
- media research
We personally handle from start to finish the design of the study, questionnaire, analysis, report findings and recommendations. We subcontract fielding services for phone and intercept work to fellow MRIA member companies. All fieldwork is personally supervised and under the strict guidance of Charleson Communications.

